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We specialized in consumer and Business-to-Business (B2B) market research services for clients across all industries. In our experiences, the uses for market research are vast. However, at Pinnacle, we have found that most marketing research projects we encounter have the following five critical marketing objectives.
Optimize brand strategy and positioning

Every marketer’s objective is to position themselves uniquely in the marketplace ahead of their competition. We adopt both quantitative and qualitative marketing research to identify where your brand stands compared to the competition, what metrics you should be tracking over time, and what brand benefits matter most to your target market.

Identify or better understand your target market

We assist client to identify the best market or target demographic for a product or service. Our analytics allow you to focus your efforts to the right markets and more importantly allowing you to see faster results, improved efficiency, and greater overall performance from your marketing campaigns.

Elevate your messaging and communication

Our analytics solution is designed to help you testing concepts and key messages to which one your target market can relate to. We translate the findings into actionable solutions for you so that your messaging can resonate with your audience, whether through advertising, package design, or website.

New Product-Market Fit / Product-Market Feasibility

At Pinnacle, we understand that innovation is a key part of any brand’s growth. Thus, we develop research that enables you to focus your innovation efforts on the highest growth opportunities for you and your brand.

Competitor Intelligence

We can help to reveal key aspects of the competitors’ products, services, marketing strategies, and target audience. Using this information within your own campaigns can help to lead in the market over your competition and add value to your business or brand.