How Online Focus Groups can help to understand your customer better during COVID-19?
We did not invent FGD but we innovate!
Adapt to the "New Normal"
We conduct deep and ongoing research to understand our customers. However, COVID-19 is currently affecting the execution of conventional research methods. The increasing challenges will hamper the market to grow and move forward.
While face-to-face isn’t an option, it is still possible to have meaningful conversations with your customers through online focus groups. Therefore, Pinnacle Analytics evolve our research techniques in times of COVID-19 and introduce the benefits of online focus groups during this critical period.
Advantages of online focus groups:
Participants can be recruited from diverse geographical locations as well as from different social and demographic group
Online focus group can offer a significant cost advantage over face-to-face groups, neither travel, accommodation costs, nor rental for viewing facilities needed
Quality of insight
Online focus groups can provide a comfortable environment where participants can provide their opinions, minimizing the chances of external factors influencing them, as they are likely to be more comfortable in their home surroundings
Feel free to reach out to our experienced & professional researchers for further details about our online focus groups service. We customize our service just to fit your expectation.
No cost is required for the service enquiry. Contact us today for a free quotation!
Recently, Pinnacle Analytics conducted an online focus group discussion about Malaysian’s sentiment towards COVID-19 and MCO impacts.
Curious about the deliverable of an online focus group discussion? Download this report summary for FREE!
Web room and configuration set-up
Concurrent technical supervision
Audio and video recording
Simultaneous translation service
Video live streaming
Analysis & reporting
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professionals who have over two decades in the market research and
consultancy industry. Started its operations in 2017, Pinnacle strives to
promote research-based decision-making in the dynamic world of
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