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Exit Survey Standard Operating Procedure During Covid-19 Pandemic

Shopping behaviour has been changed during this Covid-19 pandemic. It is even more important for us to understand our shoppers on their experience and expectation towards a shopping mall to ensure we are able to deliver and meet their needs. However, exit survey can no longer be conducted in conventional, one-to-one CAPI manner.

With this in mind, Pinnacle has implemented additional steps in line with recommendations and guidance from the Ministry of Health of Malaysia to minimize its potential impact to our employees, clients and the communities.

Here’s some example of what we will be doing:

  • Social distancing & personal hygiene: Maintaining physical distance of 1 meter and wearing face mask, sanitize hand are utmost important. Sufficient supply of safety kits will be provided to interviewers for their usage throughout the fieldwork period
  • Self-completion approach: We turn our survey into a short, straightforward survey covering only the crucial questions. One may start answering the survey by simply scanning the QR code using the own mobile device. Other info? Big Data could help!
  • Location tracking post fieldwork: Not only the list of respondents and interviewers will be kept, our interviewers and supervisors are committed to record and keep track of location visited during the fieldwork period and the next 14 days

Interested to know more about our SOP for other types of survey? Feel free to reach out to us!

Wondering what are the other steps we will be taking when conducting Exit Survey?

Fill out this form to receive our SOP!

About Us
Pinnacle Analytics Sdn Bhd was set-up by a group of market research professionals who have over two decades in the market research and consultancy industry Started its operations in 2017. Pinnacle strives to promote research based decision making in the dynamic world of businesses today

Pinnacle Analytics Sdn Bhd (1219893-T)
Signature 2 (V06),V06-07-02 (7th Floor), Lingkaran SV, Sunway Velocity, Jalan Shelley. 55100 Kuala Lumpur
Tel: +603 2856 0227   email: info@pinnacleanalytics.com.my

Be Prepared and Stay Healthy